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Maximizing Media Opportunities
Conscious Capitalism "The Future of Profit is Purpose"
Talent Focused Management - Finding the Right Fit
Operational and consulting services to broadcasters, media companies and financial institutions. Analyzing station acquisitions, strategic planning, operations and personnel, to optimize performance and maximize value for all stakeholders..
Talent Focused Management - Finding the Right Fit
Conscious Capitalism "The Future of Profit is Purpose"
Talent Focused Management - Finding the Right Fit
Using Gallup's CliftonStrengths to help you build an effective and engaged team by ensuring you have the right people in the right positions for success.
It is always about your people!
Conscious Capitalism "The Future of Profit is Purpose"
Conscious Capitalism "The Future of Profit is Purpose"
Conscious Capitalism "The Future of Profit is Purpose"
What does your company stand for?
How to transform your company to maximize benefit to ALL your stakeholders for sustainable success and profit.
Building employee engagement through purpose.
About
Diane Sutter, President/CEO
Diane Sutter's career has included radio and television station management, overseeing a television and radio station group, and owning and operating television stations. She currently consults for radio and television stations, media companies, financial institutions and other organizations.
In addition, she conducts management training and development for companies and organizations as a Gallup CliftonStrengths Coach. Sutter also works with organizations to implement Conscious Capitalism and Purpose in their company.
ShootingStar Broadcasting is the media company she formed to acquire and operate television and radio stations.The company owned the CBS affiliate in Abilene, TX (KTAB) and MyTV New England (WZMY-TV) in the Boston, MA market.
Currently, Sutter is a member of the Board of Directors for Times-Shamrock, Inc, a multi-media company in Scranton, PA. The company owns radio stations in 3 markets, and recently sold its outdoor company and its newspapers in multiple markets. She also serves as a member of the Compensation Committee.
Ms. Sutter served as the Trustee for the KFWB Asset Trust (The Beast 980-All Sports Radio) in Los Angeles, CA and facilitated the sale of the station on behalf of CBS. Sutter previously sat on the Advisory Board of Media Vista Broadcasting, Naples, FL. She was a member of the Advisory Board of Futuri Media, LLC, Cleveland, OH. Sutter also served a member of the Board of Directors of JW Broadcasting and consulted for the four station TV group in Columbia, MO until it was sold.
Ms. Sutter was as the President of Shamrock Television, in Burbank, CA, a division of Shamrock Holdings, Inc., owned by the Roy Disney family. Sutter oversaw three network affiliates for Shamrock and was responsible for station operations and acquisitions.
Prior to that, Ms. Sutter served as Executive Vice President of Operations for Shamrock Broadcasting, which operated 23 major market radio stations as well as three network television stations. She came to the corporate offices in Burbank, CA from Lexington, KY where she was the Vice President and General Manager of Shamrock's ABC Television Affiliate there.
Her radio broadcasting career began in Pittsburgh, PA where she held numerous positions in radio, rising from newsroom producer through sales to sales manager, station manager, and general manager. She joined Shamrock Broadcasting and served as Vice President and General Manager of Shamrock's AM/FM combination in Pittsburgh, PA.
Previously, Ms. Sutter worked on Capitol Hill in Washington, D.C. in various capacities for members of both the House and Senate. Her last position was as the Press Secretary for a congressman from Chicago.
Industry/Community Associations
Ms. Sutter is actively engaged in both her industry and community. She has served as the Chair of the Federal Communications Commission (FCC) Advisory Committee on Diversity and Digital Empowerment. She was originally appointed to the FCC Advisory Committee on Diversity for Communications in the Digital Age in 2008 and was re-appointed in 2009, 2011, 2012, and 2017 by multiple FCC chairmen. Sutter also is a member of the Advisory Board of Multicultural Media, Telcom and Internet Council (MMTC). She also served on the National Association of Broadcasters (NAB) Diversity and Inclusion Council.
Previously Ms. Sutter was the National Chair of the Alliance for Women in Media (AWM) and on their National Board. In addition, she served on the Entrepreneurial Leadership Council of Suffolk University’s Sawyer School of Business, and as a member of the Emerson College National Advisory Committee on Diversity in Boston, MA.
Ms. Sutter has been a member of the Senior Leadership Network of Conscious Capitalism nationally and is a member of Conscious Capitalism LA chapter. She served as a member of the All Star for Kids Council for the Children's Hospital of Los Angeles. She served on the Dean's Advisory Council for the American University School of Communications, Washington, DC. In addition, Ms.Sutter was the Chair of the Board of Visitors for Allegheny College's Business and Economics Department , Meadville, PA and continues to be a member of that Board. She was the Executive in Residence in 2019. Previously she was a member of Allegheny's Alumni Advisory Council. Sutter was a member of the President’s Advisory Board of the University of La Verne, La Verne, CA. for many years.
Broadcast Leadership Training Program
Ms. Sutter created and developed the Broadcast Leadership Training (BLT) Program sponsored by the National Association of Broadcasters Leadership Foundation (NABLF). She is currently the Dean Emerita of the program. She served as the "Dean" of the executive-MBA style, 10-month program to train senior level broadcasters, especially women and people of color, to become broadcast owners and group executives for 25 years.. She also teaches many of the sessions. The program is in its 26th year and has 432 graduates, many of whom have gone on to ownership or have been promoted to "C" suite level positions in the industry.
Awards and Recognition
In 2023, the National Association of Broadcasters (NAB) choose Ms. Sutter as the National Radio Awardee. Also that year, Sutter was named the Radio Ink Magazine's Lifetime Leadership recipient for her service to the industry. Radio Ink magazine has also named Sutter one of The Most Influential Women in Radio in 2017, and every year through 2025. She has also been named one of the 20 Top Leaders in Radio by Radio Ink Magazine.
Radio and Television Business Magazine has named Sutter as one of the top Television Executives. The Broadcasters Foundation of America honored Ms. Sutter as a 2017 Ward Quall Leadership Award recipient in recognition of her career contributions to the broadcast industry and the community at large.
In 2014, Sutter received the Trailblazer Award, from the Mentoring and Inspiring Women (MIW's) at the National Association of Broadcasters (NAB) Radio Convention, recognizing her efforts to create and serve as the Dean of the Broadcast Leadership Training Program (BLT) and mentor senior level broadcasters, especially women and people of color, in the industry. In 2011, she was chosen by the Alliance for Women in Media to be recognized for her contributions to the industry for the organization's 60th Anniversary.
The NAB honored Ms. Sutter as the recipient of their Leadership Award at their national convention in 2009. Sutter was the 2008 recipient of the Lifetime Achievement Award from the Multicultural Media,Telecom and Internet Council.
The Alliance for Women in Media has also honored Ms. Sutter with their National Achievement Award. In addition, she was the first radio industry recipient of the Alliance's Genii Award from the Los Angeles Chapter.
Education/Location
In May of 2025, Sutter received the Doctor of Humane Letters honorary degree from Allegheny College, in Meadville, PA. Sutter received her undergraduate degree in Political Science from Allegheny College and her graduate degree in Public Relations from American University, School of Communications, in Washington, DC. She has also been a Gallup CliftonStrengths Coach.
Ms.Sutter currently resides in Encino, CA.